Essential Knowledge for Theory Development for Research in Management and Marketing.
國立高雄大學亞太工商管理學系
98學年度上學期專題演講活動
98學年度上學期專題演講活動
- 演講時間：98年12月31日
- 演講地點：管理學院
- 演講題目：Essential Knowledge for Theory Developement for Research in Management and Marketing
- 演講者：Arch G. Woodside
- 演講者背景：Professor of Marketing Carroll School of Management Boston College
Editor-in-Chief Journal of Business Research(JBR)